The creator of the iconic “I’d like to buy the world a Coke” ad has died — Quartz

A legend of US advertising has passed away. Bill Backer died at the age of 89 at a hospital in Virginia last week. Backer worked for decades at McCann Erickson before co-founding what became Backer Spielvogel Bates, which grew into an industry titan, and where he served as vice chairman and worldwide creative director. Also…

via The creator of the iconic “I’d like to buy the world a Coke” ad has died — Quartz

Speak!